Mobile-marketing represents tremendous potential for revenue generation and is one of the fastest growing marketing channels.  But as with many new opportunities, there are many challenges, including navigating through a sea of statutes, regulations, and case law to avoid litigation or even liability.  For instance, potential damages under the TCPA alone represent an ominous specter in this new advertising space.  Attorney Blaine Kimrey of Lathrop & Gage in Chicago has advised numerous clients with respect to mobile-marketing compliance and has been involved in dozens of TCPA direct and class actions.  Blaine will address the potential pitfalls of mobile-marketing and methods to reduce risk. 

Following Blaine’s presentation, Nick Fotis, Product Manager at Cars.com will discuss the impact of mobile to his business. “Given the importance of information to car shoppers, mobile is a necessary channel for us,” he says. Cars.com has increasingly focused on mobile with an iPhone app and mobile website that have become critical to their business.  In addition, for the last two Superbowl ads (2010, 2009), the plotline includes visuals of the Cars.com’s mobile website.